RECOGNITION | GRAPHIS NEW TALENT ANNUAL 2023 | HONORABLE MENTION
BRAND STORY
PROJECT OVERVIEW | The goal of this project is to create a set of sustainable systematic packaging based on a newly developed brand. The packaging design is intended to tell the brands story and inform the consumer about the product.
BRAND SUMMARY | Taboo is a condom intended for everyone. Focused on sustainability and transparency we take pride in talking about the forbidden and encourage our consumers to do the same. We are here to neutralize the condom buying experience through minimally elevated packaging, so you can keep this box out on your counter or tucked away in your drawer, either way we’ve got you covered!
WHAT IS SUSTAINABLE PACKAGING? The sustainability of a packaging material is defined by the impact that said material has on the natural environment when compared to alternative materials.
WHAT MAKES THIS PACKAGING SUSTAINABLE? The product packaging material used is a sustainable paper made with recycled and alternative fibers. The packaging is intended to be recycled rather than thrown in the trash.
RESEARCH
BLOG SUMMARY
MARKET ANALYSIS | INSPIRATION
BRAND IDENTITY
COLOR PALETTE
