PURPOSE | As a well known and thriving establishment it is time for Cravings to have a refined brand that accentuates their amazing food. With a clear and consistent brand strategy, I believe Cravings can benefit from this new direction and that locals and tourists will love what see and most importantly taste in the heart of New Braunfels, Texas.
BRAND IDENTITY
BEFORE | AFTER
COLOR PALETTE | PATTERN | TYPOGRAPHY
Primary color is Just Black, secondary color is Crave Blue and tertiary color is white. Ideally the logo will be seen for letterhead and social media in Black & White. For physical location implement the Crave Blue color in background always.
When selecting the color palette and brand typeface both had reflect the culture and history of New Braunfels. By working with a German typeface in a historically German town while also utilizing a shade of blue that references the Comal and Guadalupe Rivers. It is a subtle nod to all things NBTX.
EXTERIOR SIGNAGE
For the main door entrance utilize the circular logo format. Minimum size should be 1’.5” x 1’.5” centered on door. For to go food parking signs print on corrugated waterproof board minimum 4mm thick, option for aluminum as well.
PACKAGING
Minimum 2” x 2” circular logo seen on all beverages. Minimum 2.5” x 2.5” circular logo for large drink. Sticker is to be applied to To Go Bags only. Preferred size is 3” x 3” with minimum size being 2” x 2”. Option for digital print for commercial orders.
EMPLOYEE WORKWEAR
