RECOGINITION | GRAPHIS NEW TALENT ANNUAL 2022 | HONORABLE MENTION
BRAND STORY
BRAND PROMISE | VOILA creates plant based yogurts for people who crave an alternative to traditional dairy based yogurts, and are ready for a change. We curate the finest with vegan organic and fair trade ingredients that provide our customers with the quality they deserve and a flavor that satisfies every taste-bud.
BRAND PILLARS | VOILA is here to give you a choice. We take pride in providing an alternative yogurt and going against the norm. We are here to ensure our customers receive the best plant based yogurt the market has to offer, and we keep the planet safe while doing it by giving our customers the option to reuse and refill their product simply by bringing their rinsed jar back to the bulk section where it can be sanitized and refilled with your favorite plant based yogurt…Voila!
BRAND VISION | VOILA is an all over alternative to traditional yogurt products. We believe less is more…So when it comes to packaging we strive to be minimal and always reusable. So you can reuse your jar for whatever you please or bring it back and get a refill in for a discounted bulk cost. This is just one of our ways of reducing waste as we are committed to seeing positive change for the environment, and therefore for us!
BRAND AUDIENCE | The audience for VOILA are conscious consumers who want a delicious plant based alternative without all the extra ingredients, additives, or wasteful packaging. VOILA customers have a knack for going against the norm, and thrive with the minimal knowing quality is key.
RESEARCH
S.W.O.T. ANALYSIS
BRAND IDENTITY
The original logotype is designed using Futura PT Light. This typeface provides a timeless modernity to the logotype with its narrow contrast and pronounced apexes. The variations made for the VOILA trademark place emphasis on the letter V as it is seen both upright and upside down alluding to our relationship with recycling and minimalism. The Montserrat leaf occupying the space for the letter O signals to a plant based product.
BRANDMARK USAGE | ICONS
The original logotype is designed using Futura PT Light. This typeface provides a timeless modernity to the logotype with its narrow contrast and pronounced apexes. The variations made for the VOILA trademark place emphasis on the letter V as it is seen both upright and upside down alluding to our relationship with recycling and minimalism. The monsterra leaf occupying the space for the letter O signals to a plant based product.
COLOR PALETTE
PATTERNS
FINAL OUTCOME
