RECOGNITION | GRAPHIS NEW TALENT ANNUAL 2022 | SILVER
BRAND STORY
BRAND PROMISE | UNDO is a CBD Sparkling Water intended to take you from your most adventurous day into a state where you can unwind. With two natural flavors you are sure to find one you love.
BRAND PILLARS | UNDO stands on these five brand pillars; community for our customers, relax/unwind, remedy, and quality.
BRAND VISION | The process is unique to the product in that it takes a literal approach to its packaging. The figure eight knot is showcased on the front of the can signifying a need to unwind while the back of the can showcases the knot undone alluding to the remedy of the beverage.
BRAND AUDIENCE | The audience for UNDO CBD Sparkling Water are doers and risk takers. They know what it means to show up and give their all and what it means to unwind and enjoy a drink that can help alleviate the day.
RESEARCH
S.W.O.T. ANALYSIS
USER PERSONAS
BRAND IDENTITY
COLOR PALETTE
Blackberry is the primary color of the UNDO brand. The color embraces timelessness and sanctuary and echoes the deep ocean. Coconut is the secondary color of the brand. The color chosen reflects its minimal and modern quality and blends with the landscape.
TYPOGRAPHY
PATTERNS
The patterns for UNDO are intended to bring the viewer a state of recognition within the brand. By seeing the colors then UNDO amongst the chaos of the letters the viewer can feel calm knowing they found UNDO. These patterns can be used for advertising, merch, social media, etc.
